Romanian associate advertising and marketing business 2Performant acquires Profitshare, partners with eMAG manager

.2Performant, a Romanian innovation and associate marketing options firm, revealed on Monday, September 9, at the Bucharest Stock Market, that it aims to get the Profitshare partner systems in Romania and Bulgaria from Conversion Marketing. All at once, Dante International, the manager of eMAG, will become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors wrapped up a preliminary contract to obtain the Profitshare.ro and also Profitshare.bg affiliate networks had by Conversion Marketing S.R.L. and Transformation Marketing EOOD.

The contract summarizes the guidelines of the deal and also is not legally binding, corresponding to the business push presented by Economedia.The procedure entails the move of the Profitshare service lines from Conversion Advertising S.R.L. and also Sale Advertising And Marketing EOOD (as homeowners) to 2Performant (as the purchaser). Dante International S.A.

(bulk shareholder of Sale Advertising S.R.L.) are going to become part of business transmission deal as a backer.” The moment the Profitshare purchase is actually completed, we will expand our present ability as well as expand our client profile in both Romania as well as Bulgaria. We still possess a couple of significant measures to complete, but I am actually self-assured that the crews involved in the purchase on each sides will certainly manage to accomplish them effectively. Our company are going to introduce our post-acquisition programs after wrapping up the investment according to the last contract,” mentioned Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant System.The transaction price is RON 4.3 million, as well as will be paid for 55% in cash money and also 45% in 2Performant reveals through a funds boost..” 2Performant is actually a youthful as well as dynamic firm with worths that resonate along with us.

Our experts anticipate that, after the deal is actually wrapped up, the Profitshare service combined with 2Performant is going to provide more significant market value to its own clients,” pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant additionally takes note that numerous steps continue to be to complete and also wrap up the transaction, including the effective completion of the as a result of diligence review through 2Performant.Profitshare was released in 2012 as well as currently has a profile of 250 partner plans (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photograph source: the firm).