.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital annually, have actually raised almost $360 thousand so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline results from market concentration, enhanced regulatory pressures, and economical uncertainties.ADWEEK talked to 5 VCs that continue to acquire adtech providers, in spite of these problems, concerning what they are trying to find and also what they avoid. Possibly unsurprisingly, these real estate investors are targeting opportunities in privacy-focused innovations and industry-specific locations including hooked up television.